“Why aren’t users showing up in GA4 when I send a purchase event via the Measurement Protocol using the user_id as the client_id?”

No worried at all! It’s pretty simple to do this. Just like Universal Analytics, Google Analytics 4 (or GA4) also allows you to set fields in Google Tag Manager. In the configuration tag for GA4, you’d see a familiar option “Fields to Set”. It’s totally the same process – you just pick the parameter name that you have in mind (either a unique one… Read more

Hey, I’m playing around with POST-ing GA4 analytics events using the same details a web app would use:

curl -X POST "https://www.google-analytics.com/collect?v=2&tid=<MY_TID>&cid=<MY_CID>&t=event&en=someNonsense&ep.aParameter=value&z=1234567890" -H "Content-Type: text/plain;charset=UTF-8" -H "sec-fetch-mode: no-cors" -H "sec-fetch-site:…

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I noticed an issue when working with my NextJS app that uses GTM to pass an event to GA4. When I initialize GTM via the react-gtm-module package and create a custom event ‘view_faq’, it seems to trigger more times than intended when I perform a button click that pushes to the data layer. The event fires about ten additional times in succession,… Read more

It sounds like the issue you’re facing could be due to differences in data processing between GA4 and BigQuery, like maybe filtering bots and spam, or adjusting for unique users. You may want to ensure that you’re using the same parameters for your GA4 queries as your BigQuery ones. Also, let’s try looking into the exact metrics and dimensions… Read more

The discrepancy you’re experiencing between the Looker report and your Google BigQuery results could be due to a number of reasons. A likely factor could be how the ‘views’ are defined in each platform (Looker vs Google BigQuery). There may be differing criteria for defining a ‘view’, thus contributing to a difference in counts. For instance,… Read more

In Google Analytics 4 (GA4), the concept of “Goals” from Universal Analytics (UA) has been replaced with “Conversions.” Therefore, you may not find the old ‘goalCompletionAll’ or similar goal metrics in GA4. Instead, what you need to look for are “Events” that you mark as “Conversions.” You can decide which actions on your site (like purchases,… Read more