Yes, it is possible to get gtag('event', ...) calls on the same footing with GA as if gtag('config', ...) has been called. The key lies in proper GTM configuration – you need to ensure the GA4 configuration tag runs on all pages before anything else so it can set up the necessary framework. This problem essentially stems from sequencing since… Read more

There seem to be two main issues you’re encountering with Osano’s Cookie Consent Manager. First, you’re noticing that even after a user opts out of having cookies track their data, the cookies aren’t removed and there is no change in the “Expires / Max Age” field. This might occur because the mechanism for removing or updating the cookie may not… Read more

Adjusting your Google Apps Script to stimulate a button click can be a bit complex, especially if the interface has changed. Unfortunately, Google Apps Script doesn’t have the ability to simulate a click on an image or button in Google Sheets directly like it interacts with cells. This is due to the fact that Google Apps Script is a server-side… Read more

In GA4, tracking actions such as questionnaire interactions is done by logging events. An event is simply an action that happens on your site, like a user clicking a button or completing a form. Ideally, you would want to set up individual events for each question in your questionnaire. As users interact with questionnaire, analytics registers… Read more

The Google Analytics 4 tag doesn’t behave like the previous Universal Analytics tag where you could define custom dimensions at the tag level which would persist with each subsequent hit. In GA4, the parameters captured in an event do not carry over to the subsequent events.

As for firing your GA4 configuration tag multiple times, it’s not… Read more

It appears that the issue lies in the interactions between the measurement protocol and GA4, particularly when it comes to creating custom events based on parameters given in the measurement protocol. It might be that these custom parameters aren’t being recognized as they should be. Custom parameters often need to be specified in the GA4 settings… Read more

Hey! So, I’m using Google Analytics for tracking screen views on a web-based single page application. I set it up so that each time there’s a navigation, a ‘screen_view’ event fires with a ‘screen_name’ parameter like this:

gtag('event', 'screen_view', {
                'screen_name': screenName,
            });

It all shows up nicely in…

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Hey there, in my code I have 2 trackers set up, one with ‘G-0000001’ and another with ‘G-0000002’. Now, there’s this event ‘timeToLoad’ that I want to send exclusively to the first tracker ‘G-0000001’. Any pointers on how I could do that?

It sounds like the situation you’re experiencing is likely due to the nature of how custom dimensions and metrics work. When you create a new dimension or metric, it doesn’t retroactively apply to pre-existing data. That’s because, when data is sent to Google Analytics, it includes the dimensions and metrics at that point in time. Any dimension or… Read more

Hey, y’all! So, I’ve hit a few bumps while working with my GA4 ecommerce setup (I’m using the tag manager). I’ve been trying to sort this out by working up an exploration/Freeform report, checking sales against transaction IDs and revenue made from these sales. But it’s not going exactly as planned…

Oddly enough, I’m seeing purchases that have…

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