Hey there! I’ve got a website that’s already using GA (universal analytics) via analytics.js. Now, I’m looking to bring GA4 into the mix, but I’m a bit concerned about page load times, and I’m not too keen on adding another script snippet. Is there a way I can keep things tidy with just one snippet for both Universal Analytics and GA4? Cheers for… Read more

“Hey, can anyone help me out here? I’m looking at this chart and it’s got me scratching my head. I’m seeing that the user total for the first two rows should be 2,274(988+1286), but Google is giving me 1,956. Where’s the mix up coming from?”

Setting up cross-domain tracking is indeed easier with Google Analytics 4. However, there are a few settings that could influence the behavior you are experiencing. While the GA4 does remove some of the manual setup, certain conditions must still be met for successful automatic setup. For instance, ensure that both URLs are included in the… Read more

“Can you show me how to add the “value” and “currency” parameters to a gtag event in Google Tag Manager or suggest another way to do it? The code I got from my website doesn’t include these parameters.”