Hey there! I’m trying to mirror the Universal Analytics Custom Dashboard in the Overview Report of Google Analytics 4. So far, I’ve noticed that when setting up Summary Cards, only Primary Dimensions and Metrics are ready to use. I’m curious, do you know if there’s a way I could include my own Custom Dimensions and Metrics? Check out the image to… Read more

The issue you’re experiencing with missing NULLs in columns in the downloaded JSON is due to how JSON handles NULL values. In JSON, if a field has a NULL value, it’s often simply not included in the output. As a result, when you download your BigQuery results as JSON, columns that only contain NULLs seem to disappear. As for the changing order of… Read more

Hey there! I’m having a bit of a snag with my Meta’s Conversion API and Google Tag Manager setup, and I could really use some advice. I’m thrilled that I’ve managed to get a web and server container all set up. The server container is even manually configured and running on AWS (like a charm!).

But I’ve hit a roadblock in the “Publish r…

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Indeed, your understanding is almost spot on. For an efficient tracking in GA4, it’s better to include the item list data in the add_to_cart event. The reason being, it creates a chain that helps identify how users are interacting with the items and from where. This chain is useful in understanding user behavior as it links back to where the… Read more

“Hey! I’m having trouble displaying a single page view cumulative chart in GA4 the same way it’s shown in GA Universal. The old platform showed it as a default and I found it way more user-friendly. In GA4 it’s a bit of a clutter under Engagement > Pages and Screens, and I can’t seem to track the overall trend well. On the other hand, in GA… Read more