There could be several reasons for the discrepancy you are encountering. One possible explanation might relate to the scope of your query. Make sure that both sets of data are pulling from the same time range and include all necessary event parameters and user properties.

There could also potentially be issues with bots and spam can cause… Read more

No worries at all, things can get a little tricky sometimes. You’re right, the information on GA4 isn’t directly mentioned in the documents. Despite that, there actually are tag types that apply to GA4. One known as ‘gaawc’ is used for configuration, and another one called ‘gaawe’ is used for event tags. Quite a handy tip, isn’t it?

The issue seems to be with how page views are being tracked on your subdomains. Remember, GA4 is not just a UI upgrade over UA, it’s a complete rethinking of what Google Analytics should be, and focuses on “events” instead of “sessions” which was the traditional metric followed in UA. This change in data models is likely causing this significant… Read more

The confusion is understandable given the parameters being mentioned here. The engaged_session_event is typically used by Google Analytics to count the number of engaged sessions. Engaged sessions are sessions that meet specific criteria to qualify as ‘engaged’. The session_engaged event signifies the beginning of an engaged session while engaged_s… Read more

Hey folks, so here’s a strange thing I’ve stumbled upon and it’s got me scratching my head. So, I have this scorecard chart that’s come in really handy for tracking the total number of users who’ve made purchases. It uses GA4 as a data source, and usually, it’s as reliable as a best friend.

Now, the situation gets interesting when I attempt to… Read more

Hey there, could you help me out a bit? I’ve managed to connect my GA4 to BigQuery recently, which is wonderful, but I’m struggling to find a way to query user info like age and gender. I see these kind of reports in GA4, so I know the data is there. I’ve dug up some online posts a couple of years old saying it’s impossible to export such details… Read more

Hey, I’m trying to navigate some issues with GA4 Properties and BigQuery. I’ve got over 30 GA4 properties, all set up with data streams and connected to BigQuery. I’ve even taken the time to create all the datasets in BigQuery. However, for some peculiar reason, I’m only seeing the ‘events_YYYYMMDD’ table for 4 properties.

Even after… Read more