Hey, do you know how in universal analytics we could send a custom URL to set in section fields? Well, how can we do that for Google Analytics 4 using Google Tag Manager?

Hey, I’ve noticed something weird. My event counts for GA4 and UA aren’t the same. It’s not a huge gap or anything, like 10% difference max. But if all my tags and triggers in GTM are identical, shouldn’t these counts be too? Any idea what’s up with the 10% discrepancy, or is this just a normal thing?

The solution to this is actually quite simple! You can wrap your client ID in what’s known as a ‘zero width space’ character before you send it over to GA4. This special character (which is ‘& #8203;’ without the spaces) effectively convinces GA4 to treat the enclosed value as a string, even if it looks like a floating-point number. After you’ve… Read more

Could you help me understand why I’m receiving a null value when using the Google Analytics PHP client library? I’ve faithfully implemented it as described in this documentation, and all functions are working perfectly, except for the last one used for printing the result.

When I run the code, it results in an error message indicating that the… Read more

No worries at all! When you switch to GA4, it operates independently and won’t stop collecting data if UA stops. You do need to replace your old analytics.js code and keys with the new GA4 ones because they’re different systems. If data collection stops, simply, you’ll just stop receiving updates on user interactions with your site.