Google Analytics 4 (GA4) does have the Measurement Protocol similar to Universal Analytics but with a more flexible approach. Their version, called the GA4 Measurement Protocol, allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This can encompass various data types, including email… Read more

Unfortunately, as of now, Google’s GA4 API does not directly support fetching Google Ads related metrics similar to how you can see it in their dashboard. This deficiency has been noted by other users as well, and it is suggested to keep an eye on updates from the GA4 API documentation for any future inclusion of these metrics. Another potential… Read more

It’s hard to provide specific code without knowing the format your data is in, however, the general way to accomplish this in any language would be to check each nested list for a ‘video_complete’ value.

In Python for instance, a basic way to do this would be to iterate over your list of lists using a for loop. Inside the loop, you would use an… Read more

It could be one of two things – either something on your site’s checkout page has changed and the ‘purchase’ event code got misplaced somewhere in the process, or it could be a bug with Google’s algorithms. I suggest doing a thorough audit of the ‘purchase’ event code on your site. If stuff still isn’t clearing up, you might want to contact Google Support.

Sure, I can break that down a little bit more.
Setting debug_mode to true essentially helps you see more detailed data in GA4’s debug_view. It’s like turning on a flashlight in a dark room — it helps you see all the details you wouldn’t normally see. And, this information would also show up on the Realtime Report in GA4.

But, the tricky part h… Read more

Based on Joel’s observation, there seems to be a discrepancy in the “Active users today” data when transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). The metrics for the current active users are off between the two platforms, but the main issue lies in the count for active users today. The figures being reported on GA4 are… Read more

Hey there!

At the moment, we’re in the process of updating our Hybrid Web app to Google Analytics 4 and we’re trying to track the platform using gtag, but we’ve hit a bit of a snag. It appears that regardless of the platform, the app seems to only track it as the ‘web’ platform. Does anyone know if we can tweak this somehow?

I’ve been digging… Read more

Hey there!

I’ve been playing around with this GA4 exploration I set up. I made it pretty simple – just one dimension (New vs Established), and one metric (sessions). It seems straightforward, right? But here’s the funny thing – I’ve noticed a smidge of the sessions, like only 0.5%, are coming up as ‘(not set)‘ in the ‘New vs Established’ d… Read more

Hey there, I’m currently working on transitioning from Google Analytics 3 to 4 for my Electron application. I’ve run into a bit of a snag since the ‘gtag’ method doesn’t work when the application is built, probably an issue with the app:// URL. So, I’ve decided to use the same work-around we did for Google Analytics 3, the measurement protocol.… Read more