Unfortunately, the “Google Analytics ID” for Chrome Extensions requires the older UA-XXXX format from Universal Analytics, and can’t directly use the newer GA4 ID format of G-XXXX. Currently, there seems to be no direct solution for using the GA4 ID with Chrome Extensions. What you could do is to set up a new Universal Analytics property as a… Read more

Hey there, I’m trying to update a URL by replacing certain keywords using a JavaScript variable before I send it off from Google Tag Manger to Google Analytics 4. Since I’m a bit new to JavaScript, I stumbled upon a variable that seems to substitute certain “banned” keywords in the URL’s query string.

When I test it out, it does seem to work… Read more

Hey folks, here’s the scoop: when sending GA4 purchase events from the client server via the measurement protocol, we’re hitting a snag. We’re missing a session_id parameter in the queries and as a result, our source and medium info goes MIA. We tried to throw the session_id parameter into the MP request, but ended up catching zero, zilch, nada.

… Read more

In Google Analytics, the “Landing Page” dimension by default only includes the path and query string, not the full domain name. However, if you wish to include the full path with the domain name, there is a solution for it. With the previous version of Google Analytics, GA3 (also known as Universal Analytics), there are online instructions… Read more

Automating the creation of tags and triggers in Google Tag Manager (GTM) isn’t directly possible as GTM does not offer a feature that allows bulk creation or automatic generation. Each tag and trigger has to be configured manually based on specific needs. However, for speeding up this process, you can duplicate existing tags or triggers which… Read more

Does anyone know why I’m receiving about 10-15% LESS total users when trying to recreate Google Analytics 4 data in BigQuery than I see in the GA4 interface? I used a count query for the total users, but the numbers just don’t match up. I’m stumped and internet searches have not been helpful. Has anyone else dealt with this?

Currently, the Google Analytics 4 (GA4) API does not offer the same capacity for pulling assisted conversion paths data as was possible with the Multi-Channel Funnels Reporting API for Universal Analytics (UA). GA4 interacts differently with data sources because it has a more user-centric focus rather than session-centric. Therefore, it introduces… Read more

In the latest version of Google Analytics (GA4), you can still keep track of the real-time URLs that visitors are viewing but the process is slightly different as compared to the previous versions. The ‘Top Active Pages’ feature is replaced by ‘Active Users’ in the Realtime section. Firstly, make sure you are in the correct property of Google… Read more

Hey there! So with GA4, the data you’ve been accessing so far, like dimensions and metrics, typically comes from the Data API. That’s great for getting report-like data.

However, if you’re trying to access settings from a GA4 property or account, you need to switch gears a bit and use the Admin API instead.

Good news though: there’s a trove of… Read more

The person is trying to create a user_id in Google Analytics 4 (GA4) that is linked to Google BigQuery. They’ve used Google Tag Manager (GTM) to enhance GA4’s performance, linked GA4 and BigQuery, and successfully gathered site data in BigQuery. Then, they tried to pass user_id to dataLayer by adding a certain bit of code to the HEADER section… Read more

The pricing for Google Analytics Data API after exceeding the free quota isn’t explicitly stated on the Google Analytics website and is not straightforward. Once you cross the free quota, Google may charge you based on how much you exceed. However, there isn’t a concrete cost per additional row of data. If you find that you’re regularly exceeding… Read more