The issue you’re facing is common when the access token, which is designed to expire after an hour, needs to be refreshed. If you see an “invalid_grant” error, this is usually because the refresh token is either expired or was revoked.

First, ensure that your system’s clock is synchronized with a network time server, as time discrepancies can… Read more

The discrepancy you are experiencing could be due to a number of reasons. One possibility is that GA4 is categorizing what should be ‘app’ and others as null on BigQuery. This issue could be arising because some referrers don’t pass the referrer information to your website and as a result, GA4 records the event as direct traffic or null referrer… Read more

Sure, analysing how often your “xyz” event occurs in relation to “page_view” events should be fairly straightforward with Google Analytics 4 or Google Data Studio. You’d want to calculate the ratio of “xyz” events to “page_view” events as a percentage. If you’re struggling with this, it could mean there’s a tracking issue or the numbers have not… Read more

Hey folks! I’m figuring out a feature for my website where an event gets pushed to GA4 every 4 mins and then repeats every minute thereon. Got a clue if this is doable with GTM? I’d be totally grateful for your wisdom on this. And here’s a neat image for your reference. Thanks, you’re the best!

The issue you’re encountering arises from how Google Analytics 4 handles parameters. When you use “set”, it configures certain default fields to be sent with all tracking hits. However, this doesn’t apply to event parameters as Google Analytics 4 may not persist these parameters across all events.

In your first code block, you’re sending ‘foo’… Read more

It seems like you’re noticing some weirdness with your token usage appearing low. Not entirely sure of the cause, but you could be onto something about changes happening behind the scenes. Interesting to see if others are finding similar things!

So, I’m tinkering around with GA4, tracking user views of products on this e-commerce site I’m working on. I’m using this fancy piece of code here:

window.gtag('event', 'offer_view', { 'offer_id': offer_id });

Then I get all the juicy stats by picking up the event counts for each product ID using Google Analytics data API:

{
  "dateRanges": […

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Suppose I’ve got a csv file with this quirky little column called ‘user_label’. It’s task? Living the binary life, storing ‘true’ or ‘false’ labels connected to ‘user_id’, like the cool table down below.

user_id
user_label

ABC
true

DEF
false

Now, I’ve set up ‘user_label’ as this custom user dimension in a GA4 property. The grand…

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This situation may be taking place due to several reasons. One of them could be the way your website is set up. For instance, your site might have scripts causing it to track each page twice – once with the top domain, once without. It could also be related to a setting in your GA4 setup where it’s been told to track pages in two different ways.… Read more