You might have added event code on your site and in GTM causing duplicates. Go through your GTM settings and website code to find and remove the duplicate. You could also trace your events using GA’s debug mode or browser extensions like Tag Assistant. Keep digging, you’ll find it!

Can you give me the lowdown on moving cookie info from Google Analytics to another platform, like a public DMP? Is it possible to copy the data over? Any tips and tricks would be really appreciated. I’m trying to use my site visitors for targeting in my public DMP.

“Hey folks, got a question. I was poking around the explore tab, trying to check out the sessions broken down by source or source/medium. Without adding any dimensions, I’ve got about 670k sessions over a certain period. Here’s a link to what I’m seeing: (insert link here). But when I choose the source, I’m only seeing 2.7k sessions in total. It’s… Read more

This seems like a complex issue and there could be a few reasons why this is happening. The issue could be related to the domain settings of the cookies. Cookies are domain-specific and they can’t be shared or accessed by different domains by default. If the parent page and iFrame have different domains, they would be treated as separate users by… Read more

Sure! This situation can be caused by several factors. First, you could be experiencing high levels of single-visit users, possibly due to a specific marketing campaign or fluctuations in your target audience behavior. Second, something could be causing the users’ cookies to reset, making them appear as new in your GA360 account. This could be c… Read more

Unfortunately, GA4 doesn’t provide demographics data such as age and gender in BigQuery directly. The demographics data, including age and gender, isn’t included in the GA4 data that’s exported to BigQuery because it is against Google’s policy to store personally identifiable information. You can, however, gather this data indirectly by utilizing… Read more

Hey! So here’s the thing – Google launched GA4 with the idea of saving on servers used for supporting Analytics. In its earlier avatar – Google Analytics Universal Analytics – it was just too feature-packed as a free product.

With GA4, things have changed a bit. We’re talking harsher data retention rules, limitations on dimensions cardinality,… Read more

As of now, in GA4 properties, the audience data isn’t present in the BigQuery event export. So, you would not be able to use it to filter in Looker Studio.

The discrepancy is probably because Google Analytics API and BigQuery handle data sampling differently. Google Analytics samples your data when it gets too large, while BigQuery gives you all the raw records. That’s why BigQuery may show more data than API. It’s like watching a movie in 4K where you see everything (BigQuery) or in SD where some… Read more

The discrepancy may be due to various factors that affect data processing between Google Analytics 4 (GA4) and BigQuery. GA4 has additional features, such as engagement_time_msec, that are based on front-end JavaScript events. These events may not be logged with as much precision due to network latencies or system performance variations.

The API… Read more

Hey! So, the issue you’re bumping into is pretty standard. Every user, including service accounts, has a cap on the number of accounts they can access. Last time I checked, this limit was somewhere in the hundreds, which is generally more than enough for most users. You must have a lot going on if you’re hitting those numbers!

“Hey there, I’m trying to get my GA4 results to look like my Universal Analytics results. I’ve added some screenshots below to show what I’m talking about.

Looks like this in GA4:

And here’s how it looks in Universal Analytics:

I’m a bit of a newbie when it comes to programming. I tried changing the tracking code to show data from the last… Read more