I understand your confusion because the transition from Universal Analytics (UA) to GA4 brought drastic changes in how Google Analytics collects and processes data. In UA, each page view initiates a new session, so it is more likely to count more users than GA4, which mainly focuses on event tracking. In GA4, a session starts with the first event… Read more

There might be several reasons why you’re noticing this discrepancy between Google Analytics 4 (GA4) and Universal Analytics (UA). This could be due to differences in how the two platforms process data or it could be due to user behavior such as opting out of tracking, blocking cookies, or using browsers that limit tracking capabilities. Moreover,… Read more

Google Analytics is primarily designed for native mobile apps and web tracking. Cordova is essentially a web application wrapped in a mobile shell, which can cause some issues when integrating with Google Analytics following the regular steps. There can be additional complexities to navigate. One solution could be to try using a plugin made for… Read more

So, here’s the deal. I’ve been using UA property, loaded through GTM, on my web pages (here’s a screenshot for you:
). I then decided to make the jump and created a new GA4 property, which I am also loading via GTM. Screenshot below:

Comparing the data for the main domain in both GA4 and UA, they’re both holding up quite well. There’s a slight…

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Hey there! I’m looking to set up an alert system for my GTM Server-Side stuff that flags me down when things go left – particularly keen on responses coming back from the endpoints with error codes.

While noodling around in the debug view, I can see responses without a fuss. Check this out:

Jumping to the Log Explorer in Google Cloud, I find… Read more

“Why are we losing event data in our GA4 BigQuery daily rollup tables? Our site events show up fine in the intraday table, but when it comes to the daily report, some events disappear, even events that had no issues showing up previously. We’ve double- and triple-checked our site event setups and all seems fine there. We also tested with Google… Read more