From looking at your initialization, I see that you’re using gaOptions for user properties. However, gaOptions is actually used to set up fields that control how the pageview hit is processed, so it’s not the right place to put user properties.

To send user properties, you should use the set command, which is used to set user-level and… Read more

Hey, this page has a list of the default [GA4] Analytics dimensions and metrics but it doesn’t really tell us what we need to put in the JSON message to get these extra dimensions on platforms that aren’t web or android. Any ideas?

Cross-domain tracking in GA4 can be a bit tricky with separate GTM and GA4 setups. The official documentation notes that you need a shared data stream, as it helps Google Analytics understand that user interactions across the two domains are from the same user session. However, this doesn’t necessarily mean you need to blend your data.

Creating a… Read more

It seems like you’re facing an unusual situation. Google Analytics 4 (GA4) showing a number instead of a city name might appear strange, but there could be possible explanations for it. A potential reason could be that the number you’re seeing is actually a ZIP code. In your case, this might indicate a small or less-populated town in Germany that… Read more

To connect refund data beyond the 3-day window using GA4’s Measurement protocol, you’d need to keep a consistent identifier (like transaction ID) between the purchase and the refund. This will let you link the two events even after the 3-day window. If you want to understand acquisition channels leading to most refunds, a programmatic solution in… Read more

Hey there, I’ve just had a go at setting up a Google Analytics 4 (GA4) to BigQuery data transfer. I read here that backfilling data for GA4 isn’t possible like it was for UA. I’m struggling to figure out if I can get event-level data from the Analytics Data API as well. You wouldn’t happen to know if there’s any way to backfill the data, would… Read more

I’ve set up an ADF pipeline to pull data from Google Analytics 4 version 1beta into Azure SQL. But when I compare the data, things don’t add up. The numbers for metrics in the SQL table are higher than what’s in the Google Analytics report, except for just 2 metrics which are bang on. Is this a glitch, or is there something I’m not getting?