Data thresholding in Google Analytics 4 (GA4) is a safeguard to prevent any one user from being personally identifiable, this precaution could lead to some events not being exported to BigQuery. However, the thresholding should not impact the raw event data sent to BigQuery, GA4 exports all raw event data into BigQuery irrespective of any extra… Read more

“Hey there, I’ve been trying to build a GTM event tag for Google Analytics 4 and I want to include some event parameters. I’m so close I can taste it because the API recognizes the eventParameters key, but it’s giving me a head-scratching error message: “vendorTemplate.parameter.eventParameters[0]: The value is invalid.”. If I just rename this… Read more

Changing your tracking ID from UA (Google Analytics) to GA4 (Google Analytics 4) in your Python script will not automatically make your data appear in your new GA4 dashboard. This is because GA4 uses a completely different measurement model compared to the previous versions of Google Analytics. GA4 is event-based and does not use the same tracking… Read more

So, I’m working with two different gtag codes in my project. Each event I send out is recognized twice in the analytics reports although I send it only once per gtag. My suspicion is that calling gtag(‘event’,…) for each gtag, without specifying the gtag in the function, might be messing things up. Is there a way to call gtag(‘event’,…) for… Read more

Sorry to hear you’re encountering this issue – it’s a bit of a head-scratcher, isn’t it? From what I gather based on my experience, it seems that there may be some hiccups with Google Optimize when paired up with GA4 for server-side events.

From what I see, whilst you’re generating ‘experiment_impression’ events, fittingly with ‘experiment_id’… Read more

The membership duration in Firebase’s Predictive Audiences refers to the number of days that users will remain in that particular predictive audience. For example, if you set the duration for one month, then users predicted to churn would stay in that audience for a month. If you opt for the ‘max limit’, users will stay in the audience for the… Read more

Hey, I’m moving over to GA4 ’cause UA is shutting down soon. We seriously depend on downloading our report data. Ideally, I wanna grab the transactionId and currency of a conversion. Seems like I can fetch the transactionId, but what’s up with currency? It doesn’t appear to be a possible dimension. Maybe I’m missing something.

Check this out: [… Read more

When you use both “date” and “transactionId” in your query, you might be getting more sessions since multiple transactions can occur in one session. The mysterious “(other)” row collects data that doesn’t fit into the set parameters, such as sessions without transactions. So, ignoring this line makes results more comparable to your “date” only query.

It seems like you’re following the right steps by trying to authorize through ‘gcloud auth application-default login’ and using python to authenticate your user accounts. The insufficient authentication scopes error suggests you may need to review the privileges associated with your OAuth credentials, as it might require additional APIs or… Read more