“Hey All,

Looking for a little help on a Google Analytics 4 issue I’ve stumbled into. To preface, I’m trying to use JavaScript to trigger events and send over info to GA4. I was actually able to create tags and triggers using this guide from Google Developers. The hiccup is, I have to use Google Tag Manager for every client and it’s starting to… Read more

There could be a few reasons for this discrepancy. Firstly, Google Analytics 4 (GA4) deduplicates users across devices and platforms by default using Google signals, while BigQuery simply processes raw data and does not automatically deduplicate. Secondly, GA4 applies certain thresholds to its data to prevent the identification of individual… Read more

Creating a fresh GA4 property for both Website A and Website B to use, and then adding a Config Tag in both GTM containers with a matching Measurement ID, could indeed work for your situation if you don’t want to blend data from the two sites. For Website A, the tag would be triggered by a click on an outbound link to Website B. For Website B, a… Read more

There could be a few reasons for this discrepancy. One explanation could be due to the different ways Looker and BigQuery handle data. Looker uses a model of data that may include transformations or aggregations that aren’t present in your BigQuery query.

Another possibility is that your Looker report and BigQuery query aren’t using the exact… Read more

So, I tried switching from UA to GA4 using JavaScript, right? But here’s the weird part. The user count in GA4 is like 60 times more than what I had in UA. I mean, GA4 clocked at about 6xxx, while UA was just around 1xx. Now, page_view and first_visit events in GA4 are also shooting through the roof, like 60 times more than UA. The only thing…

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Hey there, need a bit of help here. I’ve got this search result URL – mydomain.com/search?query=dog. I’ve also installed the enhanced measurement and turned it on. But, here’s the kicker – I’m only seeing the page_view event in the GA4 debug view, not the view_search_results. Any idea what might be happening? Did I goof up the setup maybe? Cheers!

The discrepancy in data between the Google Analytics API and BigQuery exports could be caused by various factors. One possible reason is sampling. Google Analytics API sometimes uses sampling to quickly generate approximate numbers, especially when dealing with large reports. To get an accurate count, consider breaking down your queries into… Read more