Alright, lets break this down. You wanna connect to the GA4 API using a Gmail account, right? Sadly, that’s a no-go, mate. Google nipped this in the bud back in 2015. To get your mitts on private user data, you gotta use something called oauth2 which needs the user’s OK.

Also, no go on not using a specific client key. Oauth2 needs your app to be… Read more

Hey, I’ve been tallying up active users in BigQuery tied with GA using user_pseudo_id. But, it’s a bit odd. The number doesn’t match when I look at active users in the Explorations[GA4] > Free-Form Exploration. Any idea how I can get BigQuery and GA4 on the same page about active users?

In Google Analytics 4 (GA4), the same functionality as the “Page Value” in Universal Analytics does not exist explicitly. However, you can replicate similar metrics using different methods. One approach is leveraging the “Engagement Per Session” metric that gives details about the user engagement with a specific page during a session. Another… Read more

Sure, I can help! It’s likely that the issue is with the “customEvent:institution_id” line. Google may have changed how they handle custom dimensions and metrics. A good place to start would be check if this custom dimension still exists and is correctly set in Google Analytics 4, then adjust your POST request accordingly.

Hey, I’m looking to create cross domain tracking for a pair of domains (hypothetically, website A and B).

• Both websites have their own GTM setups with a nice mix of custom events.
• They also each have individual GA4 properties (they’re not the same one) that come with unique data streams that funnel data to GA4 through GTM.

The big G’s official…

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I’m sorry, but the code was not provided in your question. However, considering the type of error you’re receiving, it sounds like the credentials file you’re using may be incomplete or incorrectly formatted. Specifically, the error message suggests that the fields “refresh_token” and “client_secret” are missing in your credentials file. When you… Read more

Dilemma: GA4 custom event doing a double-take

Alright, so I got creative and made this HTML page, and I went old school – added the tracking snippet right into its section without any help from Google Tag Manager.
This page of mine has a neat little web form that says ‘thank you’ and submits to the URL
/webform-title-thankyou.

Just to spice…

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Yes, it is feasible to add a time dimension in GA4. The dateHourMinute dimension, formatted as YYYYMMDDHHMM, as stated in the GA4 documentation, is a built-in parameter that can be employed. By using this dimension, you could track individual events with respect to their specific timing, thus offering a more granular view of user behavior. To… Read more

The error message you’re seeing indicates that the service account with which you’re trying to access Google Analytics does not have the necessary permissions. Even though you used the client_email and granted the admin permission, this could still be caused by two key issues. Firstly, the service account email which you’ve set up in Google Cloud… Read more