So we’re using Universal Analytics and now switching to Google Analytics 4. With Google Tag Manager, we manage five websites under a single domain. One of these sites has a guid in its URL. With UA, we set up a filter to remove this so we wouldn’t overstep the daily URL limit. We went from a long URL to a shorter format.

The problem now is that… Read more

Sure, let me break it down for you. Your Google Tag Manager (GTM) ID is different from your GA3 or GA4 IDs. They’re not meant to be the same, so no worries there.

When you create tags in GTM for your GA accounts, you’ll need to use the specific measurement ID for GA4, or the property ID for UA.

Now comes the careful part: You’ll need to set-up… Read more

The exact reason why the Analytics Admin API does not appear in the APIs Explorer is not stated, but it could be due to several reasons. Google occasionally migrates certain services or APIs away from the APIs Explorer, or it could be that the Analytics Admin API is not set up for testing through the APIs Explorer. Also, google has recently… Read more

So I’m diving into Google Analytics 4 (GA4) and I’ve heard that it tracks referral traffic using the http referrer field in the request header. If that field is blank, then GA4 uses UTM parameters to figure out the source/medium. If neither are there, then GA4 just says the source of traffic was Direct. But here’s where I’m getting a bit muddled.…

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You can track the daily views of a specific page by using the ‘Engagement -> Pages and screens’ report in GA4. This report is equivalent to the ‘All Pages’ report in Universal Analytics. After you open this report, you can use the search bar on the right side to find a specific page (like your “Contact Us” page). GA4 doesn’t provide a default way… Read more

Creating an identical “Test Property” on GA4 would be the best move. However, to do so with the same data, you would need to set up the same GTM tags to push data to this new property. Also, in the GTM, duplicate the tags you use for your main property but change the GA4 configuration to your new GA4 property ID.

When you exclude internal IPs, all the traffic that originates from these IPs will not be tracked by Google Analytics. As your admin page sits on one of these excluded internal IPs, you won’t be able to track events that happen there. You can get around this by creating a separate property for internal traffic on Google Analytics, or you could… Read more

Hey there! I’m trying to figure out a way for me to add up all the ad revenue for each day using a query within BigQuery. I’ve got GA4 and BigQuery all hooked up together doing their thing. I’ve got this huge set of events, but for the life of me, I’m not sure which one’s tracking the ad revenue, any ideas?

Also, I tried this LTV Revenue thing,…

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It sounds like you might be capturing all events, not just the specific file downloads you want. Try adjusting the segment to filter out “Event count” that aren’t tied to the PDF downloads. You could also double-check that “Link Text” corresponds only to the PDF downloads. Testing with a smaller number of known downloads might help pinpoint where… Read more