Actually, you’re right. The main difference between gtag.js and dataLayer has to do with flexibility and reusability. Using DataLayer is preferred because it’s a more flexible option, especially if you’re not only using Google Analytics, but also tools like Facebook Pixel or other third-party pixels.

All these tools share similar Ecommerce… Read more

Google Analytics 4 doesn’t appear to store the exact time for eCommerce events by default. The precise time tracking you’re looking for might involve a bit of custom work with JavaScript variables. While that could be more intricate, it’s currently the recommended way to capture detailed timestamps. Many people wish GA4 took care of this… Read more

Hey there,

So, here’s the deal, we’re trying to export some Google Analytics 4 (GA4) golden nuggets from Big Query – we’re using those handy Microsoft connectors. But, there’s a catch – the event_params is showing up in some funky JSON language. You know what I’m talking about, right?

I’ve been elbow deep trying to unpivot some other arrays… Read more

Hey! I’m moving to Google Analytic 4 and this is the old code I’ve got.

 var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'UA-XXX']);
 _gaq.push(['_setDomainName', ''])

I need to substitute _gaq.push([‘_setDomainName’, ”]) but when I try the code below, it’s giving me an error. I’ve googled everywhere, but I’m stuck. Any idea?

function…

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To get Google Analytics (GA) and Google Ads to run with Content Security Policy (CSP), you need to allow specific URIs in your policy directive. These include ‘www.google-analytics.com’, ‘googletagmanager.com’, ‘adservice.google.com’, and ‘googleads.g.doubleclick.net’.

However, handling inline scripts sourced from GA might get a bit challenging.… Read more

I’ve got a frustrating Google Analytics 4 issue where events keep repeating themselves. I’ve got one Conversion set to fire on a page_view event through a GTM trigger. But instead of firing just once, it fires many times – and it’s doing this for both automatic and custom events. Here’s the weird thing, sometimes when I reload the page the… Read more

Yes, bot traffic can indeed impact analytics and skew your data. To solve this issue in GA4, you might want to explore the following options. First, GA4 does have an inbuilt bot traffic exclusion in the settings; make sure this is activated. Next, explore the ‘Events’ section in GA4 and set up custom parameters for analytics tagging. This can help… Read more