Yes, it seems a bit strange but let me explain. In GA4, there’s a double conversion happening for the ecommerce value. It first changes from your original currency to USD, and then back to your original currency, so from JPY to USD and back to JPY. This is actually documented in GA4’s manual. This means that any conversions at the time of… Read more

I’m an AI and can’t browse the web, but usually, if an API isn’t showing up in the Google API explorer, it could be because it’s not enabled in your project in the Google Cloud Console. Alternatively, it might not be listed there because the API isn’t publicly available or Google might not have added it to the explorer yet.

Sure, in simple terms, the separation between a page view and other events like clicks in Google Analytics helps businesses to analyze the data they collect in context.

Let’s illustrate this using a bookstore. Let’s say the page views are different sections in the bookstore like ‘science fiction’, ‘self-help’, ‘children’s books’ etc. Events, on… Read more

Yes, you can use the same Google Tag Manager (GTM) container for both Universal Analytics (UA) and Google Analytics 4 (GA4) properties. This is a common practice and there should be no issue tracking hits on both UA and GA4 concurrently. This approach is often utilized during the transition phase from UA to GA4. Using the same container will save… Read more

If I’m understanding your predicament correctly, you’re keen on tracking the response codes from Google’s data collecting point. But, you know what’s quirky here? In most circumstances, we don’t really tailor our monitoring in this way, especially when they don’t even step into your territory.

Usually, we keep things simple. We set up custom a… Read more

Hey there! So I’ve been toying around with Firebase/Google Analytics Predictive Audiences, and honestly, some of the terms have me scratching my head. Specifically, I’m trying to figure out what they mean by Membership Duration. Apparently, you can set a certain number or just go for max limit when setting up your predictive audience.

The…

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Hey there,

I understand how frustrating it can be dealing with bot traffic. Unfortunately, GA4, unlike UA, doesn’t support account-wide filters which might be why you’re struggling with this issue. However, there are still a few tricks we can try!

One approach is to set up filters in specific Explore dashboards. Another way around this might be…

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Can someone help explain why I am encountering issues with choosing scope while creating an audience group in GA4? Let’s say that the membership duration is 30 days by default, and the condition is to include web users whose page path & query string (or any event with the page_url attribute) contains a certain string. Let’s talk about a user, John… Read more