Ahoy there! I’m wrangling with automating a refunds report over to Google Analytics 4 and I’m not finding much to go off of in the way of solid documentation for importing this data using their API. I stumbled upon https://www.npmjs.com/package/@google-analytics/data. Seems like a neat way to pull reports from GA, but no luck figuring out how to…

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Sure, I’d be glad to help. The issue you’re experiencing stems from a naming discrepancy. In GA4 associated with the GA Data API, the dimension name for full page URL is ‘pageLocation’ in Universal Analytics (UA), but in Google Analytics 4 (GA4), it has been renamed as ‘page_referrer’. Therefore, correct your YAML file to reference ‘page_referrer’… Read more

The difference between the two snippets of code comes down to when and where the ‘foo’ value is set. In the first snippet, gtag('event', 'testing', {'foo':'x'});, the ‘foo’ variable is set directly within the event context. This means ‘foo’ will be sent with this event only.

For the second snippet, gtag('set', {'foo':'x'}); gtag('event',… Read more

There is indeed a ‘Returning Users’ metric in Google Analytics, but it is not straightforward in Google Analytics 4 (GA4) as it was in the previous version. As you’ve already found, one method is to calculate it manually by subtracting new users from the total users. But, GA4 is more event-based and allows you to get more detailed information… Read more

Hey there! Don’t worry, there are ways to pinpoint the specific session that led to a converted lead. You just need to include the session_id in your request to the Measurement Protocol.

Go ahead and look up the session ID using a couple of tried-and-tested methods. Either use this resource at… Read more

Hey there! So, here’s our situation. We’ve got a service account set up with Google Analytics 4 (GA4), but we’ve hit a bit of a snag. It seems like we’re limited in the number of properties we can tie to this account to pull data. Do you happen to know if there’s a way to link this service account to an unlimited number of properties? Or maybe…

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Hey there! I’m working with a client whose website is in Bulgarian, and GA4 seems to be having a tricky time recognising the URLs in that language. Got any tips for how to make these URLs more tractable?

Let me show you what I mean with this screenshot. You’ll see Google’s translating the URLs in a strange way. Meanwhile, the browser shows the… Read more