Yo, anyone knows how to report conversions back to Google Ads when they happen server-side? It’s not rocket science but I’m kinda stuck.

• A user clicks a Google ad
• They get redirected to my site
• They signup for a free trial
• I report this “sign up” event back to Google Analytics (GA4) using gtag
• The sign up event is marked as an “offline” event in…

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Just picture this, we’ve got GA4 up and running on our sites with a GTM GA4 Configuration tag. It’s smooth sailing for standard tracking, but here’s the kicker. We want to trigger a few custom events using the gtag('event', $eventName, $options) protocol. Sadly, they’ve decided to go incognito and aren’t tracking.

Now listen to this, if we start…

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Interesting observation! If you add up the totals yourself using a Google sheet, you’ll notice a discrepancy between your calculations and the grand total provided by the user interface of Google Analytics. From the looks of it, there seems to be a bug causing this difference in total values. Have a look at this screenshot for a clear view of the issue.

Hey there! I’m having a little problem with Google Tag Manager’s GA4 Event’s User Properties, and I was wondering if you could help me out. I’m trying to send over the user’s client ID to GA4 – it’s usually a 20-digit number separated by a ‘.’.

The kicker is, when it reaches GA4, the Client ID parameter is read as a float number (courtesy of its… Read more

There could be several reasons why you experience discrepancies in total transaction value in GA4. Firstly, it might be due to differences in how Universal Analytics and GA4 handle e-commerce transactions. GA4 is event-based, which means that purchases are treated as events rather than transactions, potentially leading to discrepancies if not… Read more