In Google Analytics 4 (GA4), there’s not a direct equivalent of the ‘Page Value’ metric from Universal Analytics (UA), as GA4 introduces an event-based model which is distinctly different from UA’s session-based model. However, you can create similar measurements using the ‘Engagement per screen’ metrics.

In GA4, you can define your own events… Read more

It can be a bit of a pickle when BigQuery can’t correctly match the source and medium to an event, can’t it? It appears that it defaults the source and medium as google/organic even if the gclid parameter is present in the link. Another issue I noticed is how it falls short in recognizing the source when it’s direct, resulting in cases where we…

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Ah, I see what you mean now. You’re looking for a function similar to ‘hitCallback’ that you used with Universal Google Analytics, but for Google Analytics 4, right? I believe what you’re after is the ‘event_callback’ parameter. I just stumbled upon it myself after some searching too, and thought it might be useful for you as well. If you want to… Read more

This issue could be a result of how your pages are firing off the page_view event. GA4 fires the page_view event immediately when a page loads. If you have any code or plugins that modify the page title after this event fires, GA4 could be sending the title of the previous page, then updating it when the actual title is set, resulting in the same… Read more

Yo there! I’ve been trying to gather some info with GA4 by using the old trick of image insertion. Seems easy-peasy, right? Well, it should be! But here’s the snag: I’m using a mix of GA4 Measurement Protocol and curl, yet, I’m hitting a brick wall – no information is being collected. Totally puzzled here.

Now, I’ve got this PHP source code, b… Read more

“Hey, I’ve been able to link GA4 and Bigquery since May 6th and have been getting data incrementally. Now I want to grab the historical data from before May 6th. Does Google provide any tools that can help with this? If not, I’m considering writing a Python script to take care of it. What do you think? FYI, I tried searching for solutions online… Read more

Hey there! I’m setting up an event in Google Analytics and hope someone could give me a hand. I’ve added the event as shown in this image.

Now, I’ve added this to my HTML code:

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My goal is to track when people click on two different email buttons on our site, and figure out whether they’re clicking on the main one or the secondary one.… Read more

It seems like you’re having issues with your ecommerce setup on GA4, specifically with generating and interpreting reports based on transaction IDs and revenue. Apart from that, it looks like there are some purchases with no transaction IDs linked and some instances where one transaction ID is associated with multiple purchases, which is not… Read more

Unfortunately, the current version of Google Analytics 4 doesn’t allow populating existing parameters like Application Name and App Version through the Measurement Protocol. However, the silver lining is that GA4 is still evolving, and this feature may be added in the future.

For now, the workaround is to declare custom parameters for app_name… Read more