Here are the steps you need to follow:

First, you don’t need to worry about manually setting the access token. The Google PHP library has got you covered. It’s smart enough to fetch the token on its own. For this, you just need to point it to the service account JSON using the ‘GOOGLE_APPLICATION_CREDENTIALS’ environment variable.

So, let’s… Read more

Hey folks, I’m in need of some advice or a solution around GA4 Consent Mode.

So here’s the thing: a couple of CMS systems have rolled out their own Consent Plugins. Yet, like with everything, there’s the good and the bad. These plugins do a solid job of blocking cookies and scripts – until they get that all important permission from the user. Once…

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Hey, I could really use some help with shifting my Google Analytics 3 and 4 to use Google Tag Manager. I had it set up the direct way, you know, where both my GA accounts work with the same UA tag – I kept that intact when I brought in GA4. But, I want to do fancy stuff like tracking custom events, say, part-way scrolls on the website; that’s… Read more

The error message you’re receiving is likely due to the fact that in Google Analytics 4 (GA4), the dimension corresponding to the full page URL is not ‘pageLocation’, like it was in Universal Analytics (UA), but ‘page_location’. In GA4, dimension names in API calls need to be in snake case (all lowercase with underscores) instead of camel case.… Read more

The discrepancy could be due to GA4’s enhanced ability to track users across multiple devices and sessions as compared to UA’s more session-based approach. Also, consider the impact of timezone differences you may be based in and check your report on page views, sessions and total users. If the difference still persists, it might be due to the… Read more

Sure, I totally understand the struggle of getting the hang of Google Analytics. But you seem to have got it figured out nicely. As you have found, the trick is to delay the redirection until after the page view event has been sent. This ensures that Google Analytics has a chance to record the activity properly.

In case you’re interested,… Read more

Hey there! I’ve been playing around with custom dimensions in my GA4 and it’s going pretty cool with predefined dimensions. Take this “Date” dimension for instance, it’s smooth sailing with GA4. Check out this report with the predefined dimension.

But here’s where things take a funky turn, once I roll in the custom dimension: “Is site”, the whole… Read more

In Google Analytics 4 (GA4), ad revenue can be associated with multiple event names depending on the attribution system you’re using. However, two most common events where you’ll likely see ad revenue are “ad_impression” and “ad_click”. If you wish to sum up the ad revenue for each day, you need to locate the ad_revenue event parameter for these… Read more