When using custom events with Google Analytics 4 (GA4) and BigQuery, the “items” array will not auto-fill unless the event explicitly includes item data. Google’s built-in events have specific expected parameters (like ‘items’ for ecommerce events), and because of this, setting up a custom event using the same naming convention will not n… Read more

Sure! When dealing with Firebase or Google Analytics, there is no native way to instantly delete specific logged events. With Firebase, once an event is logged, it stays in the console for a specified retention period. However, you can stop logging specific events or even clear your entire Analytics data.

To use Cloud Functions for this purpose,… Read more

Hey there, I have these two Google Tag Manager containers for my Android and iOS. But I can’t find the tag for GA4 configuration or event. Can anybody show me how to move from UA to GA4 for my mobile and how to setup custom events in GTM? And what’s the deal with there being no measurement ID for Android and iOS to connect GTM to Analytics?

Hey, I got it sorted out and thought I’d share the fix as it could help others dealing with the GA4 API. Here’s how I altered the ‘metricFilter’ section:

'metricFilter' => new FilterExpression([
                'filter' => new Filter([
                    'field_name' => 'eventCount',
                    'numeric_filter' => new…

Read more

Hey, is there a feature in GA4 that’s similar to “Behavior -> Site Content -> All Pages” in Google Analytics UA? Thanks!