This issue does seem a bit complicated, but it’s not unresolvable. One of the key problems is Safari’s Intelligent Tracking Prevention (ITP) feature which aims to prevent third-party trackers from capturing information about users’ web activity. It’s stricter with third-party cookies, the ones that are used when your Google Analytics runs in an… Read more

Hey, I’m in a bit of a pickle with Google Tag Manager (GTM) and gtag. I’m using gtag.js to send conversion data to Google Analytics 4 and I’ve got a gtag purchase event set up for purchase conversion. Now, as per Google Tag Assistant, the dataLayer setup is looking good. Here’s what it returns:

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Data Layer Snippet
`

My next move was to add…

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Unfortunately, there’s no direct way to use an API query to check if GA4 data is fully updated. However, you could potentially use scripts to monitor changes in data inflow, and once changes become minor or negligible, it often means the data is ready. Just remember, you might still encounter some modifications after this point as GA4 adjusts data… Read more

Hey there!

I see what you’re getting at! Firstly, dumping all button classes into DL can be a bit of a messy approach. Google Tag Manager (GTM) can gather all the info from a clicked HTML element without the data layer (DL). Usually, the front-end needs to do some sorting (like bucketing buttons into groups). This way, your analytics team won’t h… Read more

As the error suggests, modifying your Podfile may solve the issue. You can update your Podfile to include the ‘use_modular_headers!’ line at the top of your Podfile. This will apply the setting across all your dependencies. If you do not want to apply it to all your dependencies, you can use ‘:modular_headers => true’ for the specific dependencies… Read more

I need to keep track of how many times those buttons are clicked. Just going by the links isn’t enough because they’re pretty frequent on our site. I’ve made sure each button has a unique label, which you can see in the code snippet below. I’ve set up a new event in my GTM tag where the action is {{click element}} and the label is {{click text}}.…

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Sure, I’d be happy to help. Here are a few things you could consider. First, ensure your tracking logic can handle the URL changes that occur when users adjust search filters. It’s possible that dynamic URL elements may be interfering with your tracking. Second, it might be helpful to add additional custom events in your code that can track both… Read more

Hey fellow data wranglers, I’m in a pickle and could really use your help!

Here’s the deal: I’ve been feeding Google Analytics 4 (GA4) data into BigQuery. Things are going decently, but I’ve hit a snag with the SQL query I crafted for the retention table. On Day 0, the number of users appears as you’d expect. It’s when we look at days after that,…

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