As of now, the Google Tag Manager API does not support creating GA4 tags and triggers. However, you can use the Google Analytics Admin API to automate the creation of GA4 configuration. Please remember that this involves some coding skill.

The “request invalid” error could be due to a variety of reasons. Without looking at the actual code and only the gem you’re using, it’s hard to tell exactly. However, here are a few possibilities:

1) There might be an issue with how you’re setting up the authorization. Make sure you’re following Google’s guidelines for authorization when… Read more

How can I figure out how much traffic my main site mainsite.com is getting from my blog site blog.mainsite.com if they’re being tracked separately in GA4? I get that it might not be seen as referral traffic, but I don’t have a clue how to distinguish it. Can anyone show me how? Thanks so much.

Hey there! I was wondering if you could help me out with a little problem I’m facing. You see, I’ve been trying to track button clicks and check out the outbound URLs on my website. With Universal Google Analytics, it was a piece of cake, but I can’t say the same for GA4.

Here’s the thing – I’ve already set up custom Event tracking with custom…

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Hey everyone,

I’m knee-deep in setting up a custom event on GA4 (Admin > Events > Create an Event) that triggers whenever someone makes a purchase.

I’ve been firing a “purchase” event using the measurement protocol, here’s what that object looks like:

{
  "client_id": {{clint_id}},
  "user_id": {{user_id}},
  "events": [
    {
      "name":…

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There could be several possible reasons why you’re seeing fewer page views in GA4 compared to Universal Analytics (UA). One possibility could be due to the different ways GA4 and UA track the pages of your website. While UA tracks every single page on your site, GA4 is more event-driven and might not automatically track certain pages. As a result,… Read more

Absolutely, there are a few approaches you could take to rectify this issue. One way is to ensure proper tagging of your campaigns. For the Google Display campaigns, use the Google Ads auto tagging. This will ensure data from Google Ads is correctly recognized and segregated in your GA4 reports. On the other hand, for non-Google campaigns (the… Read more