One potential solution is to differentiate the events that are sent to GA4 by the parent website and by the widget. Each event could have an associated “source” parameter indicating where it comes from. You can then use this parameter to filter out the irrelevant events on GA4 using the interface’s filter system. This way, the events that your… Read more

Hey, I’ve got quite a task in front of me. I’ve got these long lists of buttons, and each one represents a car model. Now, all these buttons share a custom data attribute called “modellist”, but they also each have a unique data attribute of their own car model name. Oh, and they’re not links, just to make it clear. Picture it like this, check out… Read more

Sure! So, basically, when somebody is buying something online and they decide to snag an add-on like gift wrapping or an extra warranty, you’re gonna want to keep track of that. You don’t just want to know what the original purchase was, but also what extras they decided to get.

When you’re creating the event for that purchase, you can add… Read more

I was checking out the GTM Tag Dictionary and saw stuff about Universal Analytics and Classical Analytics, but no GA4. So, can’t we make GA4 tags and triggers with the Tag Manager API? And if we can’t, what other methods can we use to automate creating GA4 tags?

Yes, you can use Custom Dimensions and Metrics in Google Analytics 4. In order to do this, you must first set up your custom dimensions and metrics in the event parameters. Once it’s setup, you can then use them in any of your reports, including in Summary Cards. Do keep in mind that the data related to these custom dimensions/metrics will only… Read more

I’m fiddling around with custom event tracking on my website using these cool things called Custom Data Attributes (data-*) in the HTML code. I’m supposed send this data to Google Analytics using Google Tag Manager, which fetches the data using stuff like variables, triggers, and tags. But I’ve ran into a speed bump or two.

I’ve got different…

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