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Definitely! There are several methods one can consider to link Google Analytics 4 (GA4) with PowerBI outside of traditional methods like Windsor.Ai. A popular alternative involves using intermediary data pipeline platforms such as Supermetrics, Funnel.io, and Stitch. These platforms act as middlemen to draw data from GA4 and dispatch it to PowerBI. They have out-of-the-box integration capabilities plus the advantage of pulling data from multiple different sources. Or you could consider using Google’s BigQuery. Once your GA4 data is in BigQuery, you can easily connect it to PowerBI. Remember, the method you choose ought to be based on your team’s specific needs and comfort level with the tools involved.
