[Peyton]

It sounds like you’ve set up everything correctly according to GA4 and GTM rules, but you’re still having trouble seeing the correct conversion and revenue data in your GA4. A potential issue could be due to duplicate or incorrectly set up conversion events. Google Analytics may be counting the same conversions multiple times based on your event setup, causing the discrepancy you’re seeing. It’s also possible that there might be a delay in displaying the results, or there might be an issue with the purchase or revenue event configurations. Try to check your data integrity and examine every step in your conversion path, such as the triggers, tags, and variables. If necessary, run multiple tests to ensure everything is recording accurately. If the issue persists, it might be helpful to seek professional technical help to inspect your GA4 and GTM setup.

[Peyton]

Sure, here’s a more laid-back explanation:

So, you’re on the right idea with tracking the button clicks. But, here’s the thing – Google Analytics isn’t that great at creating new events. It kinda just works with the data it already has, it doesn’t let you change the way data is gathered.

What you gotta do instead is set up your own tracking system for the clicks you want to monitor. This is typically done with Google Tag Manager (GTM for short). Another way is to whip up some event listeners for the clicks in your code and dispatch custom events using the gtag.js library.

Also, heads up about adding random attributes to your HTML elements like what you did with GA-TRACKER. If you need custom attributes, check out data-attributes. It’s a better way to go about it and you can learn more about it online. Happy coding!

[Peyton]

In GA4 – Web+App analytics, Google moved away from the concept of ‘Goals’ that we had in Universal Analytics (UA). Instead, GA4 uses ‘Conversions’, which are essentially the new equivalent of ‘Goals’ in UA. You can mark any event as a ‘Conversion’ in the GA4 layout. By default, some events like first_visit, session_start, etc., are already marked as conversions. If you’ve set up ‘Goals’ in your previous UA property, you’ll have to set up identical events in GA4 and mark them as conversions. Once you have set up these conversions in GA4, you should be able to extract those from SSIS.

In terms of what you need to do on the website before pulling the data in SSIS, first, ensure all necessary events that would represent your ‘Goals’ are being tracked in GA4. Then mark these events as ‘Conversions’. Only after these Conversions are properly set up and tracking, you should begin pulling the data in SSIS. Keep in mind that GA4 only includes Conversion data from the point you mark an event as a Conversion, so it won’t have any historical data before that point.