[Olivia]

Sure, I’d be happy to help guide you through it. In order to switch from UA to GA4 for your mobile, it’s important to remember that UA and GA4 are quite different in nature, with GA4 being event-based. You’ll start by setting up a new GA4 property in your Google Analytics, which manages data collection differently and offers more advanced analysis capabilities.

Once that’s done, you can go ahead to Google Tag Manager and create a new GA4 Configuration tag. For setting up custom events, you would use the GA4 Event tag. Please note, both these tags are available under the ‘Tag Type’ when creating a new tag in GTM.

As for the measurement ID in GA4, it’s a bit different than UA property tracking ID. You can locate this under Admin > Data Streams on your GA4 property. Once your application (Android / iOS) is linked, a new data stream will be created and you will see a ‘Measurement ID’ which is needed while setting up your GA4 Configuration tag in GTM.

Hope this helps! Remember, transitioning from UA to GA4 might need a learning curve due to the difference in their architecture and data management.

[Olivia]

It seems like you’ve encountered an issue when trying to publish resources to your Google Tag Manager account. This error can often occur due to various factors, including incorrect server configuration, a bug within the Google Tag Manager itself, or even network issues. As a first step to troubleshoot, ensure that your server on AWS is correctly configured, there are no issues with your internet connection, and that you have the required permissions to publish resources to your Google Tag Manager account. If all parameters are checked and the issue still persists, it might be a bug from Google’s end. In such scenarios, reaching out to Google Support can be beneficial. Keep in mind that response times can vary, so being patient is key. Furthermore, you can try to research and connect with communities online who may have encountered similar issues. Professionals or experts in these communities can provide guidance or insights into possible solutions.

[Olivia]

As of my current knowledge, detailed demographic information like age and gender isn’t directly accessible through BigQuery from GA4. The reason behind this is related to privacy and data protection regulations. While GA4 does provide demographic summaries, these don’t include personally identifiable information, protecting user identity. So, this is not actually a limitation of BigQuery itself, but a design decision by Google to comply with various privacy laws around the globe. The lack of this specific data also ensures Google Analytics’ compliance with the Children’s Online Privacy Protection Act (COPPA). It’s worth noting that while you can’t get specific demographic data, BigQuery will still provide you with valuable insights on user behavior and overall website performance from your GA4 data.

[Olivia]

It appears that you’re trying to extract UTM parameters from URL in your Google Analytics BigQuery dataset. One issue that might be occurring is the variable names may not be exactly ‘term’, ‘campaign’, ‘source’, ‘medium’, ‘engaged_session_count’ in your dataset, try running a query to list all unique parameter keys to confirm these param keys are present and correctly spelled.

Moreover, it’s worth noting that the term ‘URL’ in your second query isn’t predefined. You need to replace ‘URL’ with the correct column name that stores the URL from the table in BigQuery. The column that holds this information is often named ‘page_location’ or ‘page_path’ in the BigQuery export of Google Analytics data, not ‘URL’. And the regular expression you are using in REGEXP_EXTRACT function is specifically for extracting ‘utm_content’ not the term. You would need to replace ‘utm_content’ with ‘utm_term’ or the correct UTM parameter you want to extract.

For URL parameter extraction from ‘page_location’, it should be something like this:

SELECT page_location, REGEXP_EXTRACT(page_location, r’utm_term=([^&]+)’) AS utm_term …

Here ‘page_location’ should be replaced by the actual name of the column that contains the URL in your table. If you can’t find the column, you may need to unnest ‘hits’ or another nested field. Please check the scheme of your BigQuery GA export for exact column names.

[Olivia]

Hey, how about this: Could it be possible that you’re looking at a different Google Tag Manager account? That might be why you aren’t seeing the whole container. If you want to see every aspect of it, you’re going to have to be an admin for that specific account.

If you aren’t an admin already, send a request via Google Tag Manager or Google Analytics to get those permissions. Once you’re an admin, you should be able to see the full container. Good luck with your tracking transition!