[Luke]

While excluding internal traffic is good for analytical purposes, it indeed poses a challenge when there’s a need to track certain internal events, such as the ones pertaining to refunds. Unfortunately, there’s no straightforward way to override this setting directly via the gtag. My recommendation would be to have a separate property or view in Google Analytics for the admin section of the website. This way, you can easily track events related to refunds without changing the criteria for filtering out internal traffic.

Regarding your second query about communicating that refunds are permissible to GA4, Google Analytics doesn’t inherently know or care what “refunds” are. Instead, it relies on the events you send to it. If you trigger an event every time a refund is issued and send it to GA4, Google Analytics will log that event. It’s always about sending relevant event data and then you can create reports based on that data within the GA4 interface.

However, do remember that any changes in the tracked events could impact your existing reports and data interpretations, and such implications should be well thought out.

[Luke]

To add ‘value’ and ‘currency’ parameters to a gtag event in Google Tag Manager, first, sign into your Google Tag Manager account and select your desired website. Go to Tags, then click New to create a new tag. Choose Google Analytics – Universal Analytics as the Tag Type. Choose Event as the Track Type, then insert your desired Category, Action, and Label. Now, to add the ‘currency’ and ‘value’ parameters, click on the fields to trigger the variable menu or manually type in the values directly. Fill these fields with your desired currency and value. Remember to set your Google Analytics Tracking ID in the field provided. Now click Save. After setting this up, confirm changes by clicking Submit at the top-right corner. This will enable the ‘value’ and ‘currency’ fields in the Google Analytics events on your website. Test the new setting by triggering the event in your website and checking the Real-Time section of the Events category in your Google Analytics account.