[Eli]

There could be several potential reasons for this discrepancy. First, check the setup of your Google Analytics ecommerce tracking – it needs to be correctly configured to register transactions. Secondly, ensure that your payment gateway page is not blocking tracking data from flowing back to your GA account once the payment has been made. This could be a problem especially if the payment confirmation page (which confirms and sends the ecommerce data to GA) is part of your site’s funnel. Also verify whether your redirect doesn’t result in loss of session data. You might also need to implement cross domain tracking if your payment processor’s URL is different from your website’s URL. Lastly, if the problem persists, you may need to implement additional tracking scripts that specifically capture post-purchase data. It may be helpful to seek advice from an analytics expert or professional who can study your setup closely.

[Eli]

In using GA4 and not GA360, the user is experiencing an issue when filtering and viewing event record counts in their reports. Each event record is supposed to count as a single event regardless of the date filters applied. However, the user is noticing discrepancies in the report count, particularly when adjusting the date filters. Half a month of filtering records shows each as 1 event, a full month suddenly doubles the count to 2 events per record, and when filtering for one and a half months, the count triples to 3 events per record. This puzzle is based on report samples, which are heavily sampled explorations of only 9.52% of the total data, so this could be impacting the accuracy of these counts. A clear understanding of sampling is required to get a better perspective on the situation.

[Eli]

Hey, you seem to be on the right track with metrics. Have you checked the limit of rows you’re pulling? By default this is usually set to 10K. If you up that number a bit, you’ll probably see all the data you’re looking for, and I bet those values will match up perfectly. Give it a shot!