Market Basket Analysis in Google Analytics 4
Market Basket analysis is used to uncover patterns and association between products that customers frequently purchase together. One popular use case for Market basket analysis…
Author: Manan
Accessing Google Analytics 4 BigQuery data using Python
Google has made available a Google Analytics 4 dataset in its publicly accessible BigQuery resources. It is a very good starting point for exploring GA4…
Querying GA4 Events data in BigQuery
To understand how events are stored in BigQuery for Google Analytics 4, we will explore how events and their parameters are stored in BigQuery. Google…
Google Tag Manager vs Google Tag (Gtag.js)
Google provides two distinct methods for implementing analytics and marketing tags on websites. This article explores these two methods and the difference between them. Google…
How to verify Tag execution in GTM
There are a few ways that we can verify whether a tag has been executed in google tag manager. In this article, we will explore…
Measurement Protocol in Google Analytics 4
Google Analytics 4 provides three primary methods of data collection. The measurement protocol is one of the three methods. In this article, we will explore…
E-commerce Implementation in Google Analytics 4
One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track and optimize their online sales.…
How to Segment by Stream in Google Analytics 4
Google Analytics 4 introduced the concept of “Stream”. A stream can be either a website or a mobile application from which we aim to collect…
How to activate Google Signal in GA4
In our previous article, we explored what is Google Signal and what it enables. In this article, we will take a quick look on how to activate…
Google Signals in Google Analytics 4
Google signals were introduced in 2018 in Universal Analytics. In this article, we will explore what is google signal, what data it collects, what additional…