Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Google Analytics GA4: How to get it working with Hugo

Hey folks, I need a hand with my website. I’m currently using Hugo with a hugo-renga theme (check this out: https://github.com/nanxstats/hugo-renga/blob/master/exampleSite/config.toml). Google Analytics has been…

Implementing Website Search Tracking in GA4 with Google Tag Manager

Hey, I need some assistance with Google Tag Manager (GTM). Up to this point, I haven’t been able to see the customer’s search term value…

Identifying Unique Records in BigQuery GA4 Events Data

Hey there! I was just working on the BigQuery GA4 events data and ran into a bit of a puzzle. Maybe you can help? Here’s…

Tracking External Site Link Clicks with Google Tag Manager and G4A: A Comprehensive Guide

Imagine I have a landing page URL that isn’t mine, something like www.notmysite.example/somepage, but I want to use it in my ads. Now, what I’d…

Enhancing Event Tracking in Google Analytics 4

Sure, here’s a more conversational way to ask your question: “I remember that I could use the ‘hitCallback’ function with Universal Google Analytics to ensure…

The inconsistency in summing session numbers on GA4: What's the reason behind it?

Hey there, you know what’s been bugging me? I was hanging out on GA4, checking out my session numbers like you do, right? So, I…