Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Is Google Sheets only compatible with Universal Analytics and not with GA4?

Hey there! So, I’ve been trying to whip up a new report in Google Sheets for one of my websites for some dashboard data collection.…

Troubleshooting: Missing GA4 Server-Side Data in Google Optimize Experiment

“Hey there! So, I’ve been running Optimize on my site for a while now and I’m changing over to the new GA4 container. Now, I…

Implementing Website Search Tracking in GA4 with Google Tag Manager

Hey, I need some assistance with Google Tag Manager (GTM). Up to this point, I haven’t been able to see the customer’s search term value…

Replicating the GA4 User Engagement value with Bigquery export

Hey there, I’ve been working with daily GA4 export data in BigQuery and trying to match the User Engagement value with what’s shown in the…

Connecting server-side purchases/renewals with initial ad clicks on Google Ads

Yo, anyone knows how to report conversions back to Google Ads when they happen server-side? It’s not rocket science but I’m kinda stuck. A user…

Error: Module 'ga-gtag' declaration file not found

“Hey, I’m trying to update my project from Universal Analytics to GA4 and it’s giving me a hard time. I thought I’d use the ga-gtag…