Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Discrepancy in TotalPurchasers Metric Accuracy in Google Analytics 4

“Hey peeps, I need some help with this Google Analytics Data API. I’ve got a custom dimension defined for a GA4 account and I’m trying…

What is the process for implementing GA4 in GTM alongside UA tags?

Alright, so here’s the deal, we’ve just started rolling out GA4. We’ve got a bunch of UA-tags all set up in GTM. I’ve gone ahead…

Ensuring successful sending of GA4/Pixel events before handling purchases

We’re using Google Analytics 4 and Facebook Pixel to track visitors’ purchases on our site, but I’m struggling to figure out how to confirm that…

Modifying Event Parameters in GTM for gtag Method

“Can you show me how to add the “value” and “currency” parameters to a gtag event in Google Tag Manager or suggest another way to…

Discrepancy in User Counts between GA4 and BigQuery

So here’s the scoop. I used Bigquery to pull some data on active_users and total users up to 31/12/2022. This was broken down by CampaignName…

Session Conversion Rate and Conversion Name with Spaces

So I’m scratching my head a bit on this one. I’ve been smoothly sailing along getting sessionConversionRate for a variety of conversions using GA4 Data…