Learn business growth with Google Analytics 4

Featured Content

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Troubleshooting GA4 Debug View and Network Tab Payload for Missing gtag Event Firing

Hey there! So, I was messing around with the GA4 view_item Event in BigCommerce and thought everything went smoothly. The info is popping up just…

Comparing GA4 Purchase Revenue and Event Value Discrepancies

Have you noticed that GA4 seems to be showing the purchase revenue as being less than the event value? I’ve seen a few orders on…

Troubleshooting GA4: Debugging Real-time Event Tracking with User ID

So, you’re using GTM with GA4 to track users on your website and want to exclude internal traffic, right? But you’re running into a bit…

Understanding the practical application of the 'Live' environment in Google Tag Manager

Just happened to go over this article on Google Tag Manager and environments, and it had this thing to say: Fun fact: Every GTM container…

Extracting Ecommerce Purchase Item Names for GTM Marketing Tag

I’m currently trying to extract only the “item_name” data from my purchase dataLayer. I’m using the dataLayer variable, but it doesn’t seem to be working.…

Understanding the Daily Limitations for Google Analytics Data API

What’s the daily limit for core tokens for each GA4 property? Are we talking about the same GA4 properties?