Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Securing Access to Google Analytics 4 API: User Authentication Methods

Hey there! I’m having a bit of a pickle with my website’s Google Analytics (GA) setup. Right now, I have universal analytics where I let…

Accessing Query Parameters in Google Analytics 4 API

Hey there, I’m trying to use the Google Analytics 4 API to grab data for pagePathPlusQueryString, sessionCampaignName, & totalUsers by using this POST link: https://analyticsdata.googleapis.com/v1beta/properties/GA4_PROPERTY_ID:runReport.…

Understanding the Coexistence of Google Analytics 4 Scripts for Analytics and Tag Manager

“I’m new to GA4 and I’ve managed to set up a reporting script in the <head> part of my site, but I can’t see user…

The Impact of Sending Varied Events with the Same Name to Google Analytics 4 via Google Tag Manager

Imagine channel surfing on a site with a ton of buttons, divvied up into three groups, let’s call them A, B, and C. Every one…

Efficiently Obtaining Google Analytics Details for a Set of URLs in One API Call

Hey there, we’re working on an admin dashboard for an ecommerce client’s site and we’re including a report on organic clicks taken from the Google…

Extracting Ecommerce Purchase Item Names for GTM Marketing Tag

I’m currently trying to extract only the “item_name” data from my purchase dataLayer. I’m using the dataLayer variable, but it doesn’t seem to be working.…