Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Discrepancy between GTM and GA4: Missing values in GA4 for DataLayer parameters

So, I’ve been tinkering around with GTM DataLayer on one of our websites. I’ve set up a trigger that fires off a tag stuffed with…

Inaccurate userEngagementDuration metric when using medium dimension in Google Analytics API v4

Hey guys, I’ve hit a bit of a snag with the “User Engagement” parameter on the Analytics Page. I’m getting totally different results coming from…

GA4 Events Not Showing Up in Events List: Why This May Be Happening

Hey there, I’ve been trying to get my head around this issue and need your expertise. So, when I’m rockin’ preview mode in GTM, I’m…

Some properties are missing BigQuery events tables

Hey, I’m trying to navigate some issues with GA4 Properties and BigQuery. I’ve got over 30 GA4 properties, all set up with data streams and…

Utilizing a Single GTM Container for UA and GA4 – Is it Feasible?

Hey there! Just a quick question. I’m in the middle of shifting from UA to GA4. I’d really like the two to coexist for a…

Troubleshooting Cross-Domain Configuration with GA4 and Google Tag Manager

“Hey folks, I’m having a bit of trouble with Google Analytics 4 after switching my site over. It’s supposed to be easier for cross-domain configuration,…