Learn business growth with Google Analytics 4

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Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Overcoming Content Security Policy (CSP) restrictions for GA4 on Chrome Extension

Hey there! Looks like I’m in a bit of a pickle! I’ve been having a go at developing a Chrome Extension and I want to…

Do I need to modify website code for GA4 property linked to UA to switch from UA- to G-ZZZ?

So, as a frontend developer, I often grapple with GA’s “send instructions” that unfortunately don’t contain any useful information about which property or website it…

. Can I create a random `client_id` for GA4 events if `user_id` is already included?

So, I was reading through Google’s documents and it seems that for a valid http request with a GA4 event (that’s the measurement protocol, right?),…

Encountering GRPC Connection Issue with Google Analytics Data V1Beta

I’m encountering a GRPC error while attempting to utilize the GA4 analytics API following the API quickstart guide. The specific error message is: Grpc.Core.RpcException: ‘Status(StatusCode=”Unavailable”,…

Identifying session-level traffic sources in BigQuery using CASE statements

In the process of identifying session-level traffic sources in GA4 data within BigQuery, you’ve noticed that the traffic_source variables relate to the traffic source that…

Transitioning from Universal Analytics to GA4: Latest Update – Aug 13, 2022

Hey, there’s this post that caught my eye today – After 1st July 2023, Google is pulling the plug on support for Universal Analytics. https://support.google.com/analytics/answer/10759417?hl=en…