Learn business growth with Google Analytics 4

Featured Content

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Troubleshooting issues with GA4 purchase tracking tag

Hey, I seem to be having this issue with GA4 where my basic tag isn’t showing in my Google Analytics, even though it’s there, see:…

Exploring the Transition from Google Universal Analytics to GA4 Event Tracking

We’re currently using the Measurement Protocol in Google Universal Analytics to parse our streaming server logs and post everything as events. But we’re now wondering…

How can I resolve the issue of undefined brand value in GA4 for the add to cart event?

I’m having a bit of trouble figuring out how to make sure that, in my code, if a brand is not present in the admin,…

. How to retrieve the property_id for a Google Analytics account using the GA4 Data API and Python

Hey there! I’m working on a project where I need to pull together a list of all ‘Analytics accounts’ and their associated property_id in Google…

Discrepancy between GA4 traffic source data and BigQuery records

Hey there, I need some help. I’ve been trying to match up traffic source data and event attribution data from BigQuery with GA4, using the…

Discovering Exit Page Data in GA4 API

Hey folks, Used to be with the old Google Analytics (UA), I could pull up the exit pages real easy, but I’m having a bit…